23. April 2021

Harvest freshness

Imagine a world where your fruit and veg was always perfect. A world, where expiration dates weren’t days, but months away. A world where delicious foods were always at your fingertips, fresh and nutritious like it came straight from the field... Now you’re thinking, ok but what's the catch? Pumped full of chemicals? Preservatives galore? Science fiction food? No, none of that, though that last one sounds intriguing...let us enlighten you and introduce you to the cutting edge technology that makes our delicious creations possible.

Harvest freshness

The incredible benefits of shock-freezing

How do we do it, you ask? Well, we’ll let you in on a little secret, but only because it’s you. This lasting quality and freshness is made possible through the magic of shock freezing technology. Sounds fancy but what does it mean exactly? Shock-freezing is pretty self explanatory. As the name suggests, it literally means freezing in a very rapid time frame. We harvest our ingredients at peak ripeness and cool them down to -25°C within 1-2 minutes. This highly efficient process freezes the entire cell structure, perfectly preserving the consistency, flavour and nutritional properties of each ingredient we use. This means that everything that ends up on your plate, is just as fresh and tasty as it was at harvest. You might be thinking of frozen foods you’ve eaten in the past, where you thought: "I can definitely tell this was frozen. Mushy consistency, flavour is mediocre and it lacks freshness." This is absolutely true about many frozen food options. These, however, apply conventional freezing processes, which are less rapid and lead to the formation of ice crystals. Ice crystals, when heated, water down the entire product and remove the crisp, fresh texture. This is unappetizing and affects nutrient quality. Shock freezing, in contrast, due to the rapidity of the cooling process, minimizes the formation of ice crystals. Therefore, the cell structure is unaffected and guarantees maximum taste, texture and most importantly, essential nutrients that keep you healthy and nourished. That’s the beauty of shock freezing and our promise to you: you won’t be able to tell the difference between products that have been shock-frozen and heated vs. products that have never been frozen. Fresh, crisp and delicious. Every. time. That’s the Every. way.

Are frozen foods the new superfood?

It might sound unbelievable, but on average, shock frozen foods are tastier, crisper and more nutritious than room-temperature versions. This seems counterintuitive because we’ve been taught to think that frozen and fresh contradict one another. Every. is here to change your mind. Fruit and veg found in the Supermarket might look ‘fresh’ and appealing, but this is often misguided. Behind the aesthetic facade, are long transport routes, warehouse storage and most concerningly, chemical intervention. During this process, the nutritional profile is affected and gradually breaks down. So what the shopper pays for, is the fresh ‘look’ but they don’t get the optimal fresh taste or nutrients. For example: Within a week of refrigerated storage, carrots can lose close to 80% of their vitamin C. Shock-freezing keeps everything locked in and preserved, while also eliminating the need for any chemical additives. The cleanest, natural way to keep things fresh and ready for you to enjoy. You won’t find any complicated ingredients you can’t pronounce or endles E-numbers. Our products consist only of healthy ingredients that you know (and that you’ll love, trust us).

Are frozen foods the answer to food waste?

About a third of all food produced in Germany ends up in the trash. Groceries are bought, and then forgotten and next thing you know, they're inedible and thrown out. On a global scale, this is causing an unprecedented food waste problem. This drain on precious and expensive resources is just as preventable as it is unacceptable. Every. offers a practical and sustainable solution. Shock-freezing lets time stand still and keeps food fresh and preserved. This guarantees lasting quality, giving our products a shelf life of at least 12 months, usually much longer. So you don’t need to be stressed about expiration dates or worry that you’ll have to throw something out. Our meals can be easily stored in your freezer, ready to be enjoyed when you are.