What is Veganuary?

The campaign name "Veganuary" is made up of the words "vegan" and "January". The idea behind this campaign is to encourage consumers to go vegan for a month.

Veganuary has been taking place since 2014. And the number of participants is increasing year on year: according to the campaign report, over 700,000 people worldwide took part in the challenge in 2023. In addition to countless celebrities, more and more companies are also taking part in the campaign. Last year alone, several new products and menus were launched on the market for Veganuary.

Who is behind Veganuary?

The idea for Veganuary comes from the non-profit organisation of the same name, which originated in the UK and was founded in 2014. A life without meat and animal products? Many people still shy away from it. After all, a purely plant-based diet requires not only a certain amount of willpower, but also a rethink of everyday habits, such as shopping for and preparing meals.

To make it clear that a vegan diet is not as difficult and cumbersome as you might think, the organisation supports its participants for at least a month with Veganuary snacks, recipe ideas and helpful everyday tips. The aim is to make it easier for as many people as possible to switch to a purely plant-based diet.

What are the benefits of Veganuary 2024?

Giving up animal products for a month is certainly feasible for many people. But what happens after the four weeks? Even if the wishful thinking is different, many participants will probably start eating animal products again by February at the latest.

To find out, the Animal Law and Policy Program at Harvard University calculated the collective impact of Veganuary from 2014 to 2020. The data collected speaks for itself: by 2020, the campaign had saved over 100,000 tonnes of CO2 equivalents, more than 6 million litres of water and 3.4 million animal lives. And that's not all: a survey showed that over 80 per cent of participants want to limit their meat consumption in the future and even completely avoid animal products.

Would you like to find out more reasons in favour of a vegan lifestyle? Here you can find 5 advantages of a plant-based diet in our magazine.

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