Information about the collection of personal data and contact details of the person responsible.
We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data in this context are all data with which you can be personally identified.
Person responsible for data processing
Within the meaning of the General Data Protection Regulation (DSGVO), Every. GmbH, Paul-Lincke-Ufer. 7c, 10999 Berlin, Germany, Tel.: +49 40 299960968, E-Mail: [email protected] responsible for data processing. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
You can visit our websites without providing any personal information. Each time you call up a website, the web server only automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call.
This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. In accordance with Art. 6 para. 1 p. 1 lit. f DSGVO, this serves to protect our legitimate interests in the correct presentation of our offer, which outweigh our interests in the context of a balancing of interests. All access data is deleted no later than seven days after the end of your visit to the site.
Hosting services by a third-party provider
As part of processing on our behalf, a third-party provider provides hosting and website presentation services for us. This serves to protect our legitimate interests in the correct presentation of our offer, which are outweighed in the context of a balancing of interests. All data collected in the course of using this website or in forms provided for this purpose in the online store as described below are processed on its servers. Processing on other servers only takes place within the framework explained here.
This service provider is located in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here . Based on this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.
2. Data collection and use for contract processing, contacting.
We collect personal data if you voluntarily provide it to us as part of your order or when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, because in these cases we need the data to process the contract, or to process your contact and you can not send the order or contact without their information. Which data is collected can be seen from the respective input forms. We use the data provided by you in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO for contract processing and processing your requests. If you have given your consent in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO by deciding to open a customer account, we will use your data for the purpose of opening a customer account. After complete processing of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described below or via a function provided for this purpose in the customer account.
3. Data transfer
4.1 E-mail advertising with newsletter registration
If you register for our newsletter, we will use the data required for this purpose or separately provided by you to send you our e-mail newsletter on a regular basis based on your consent pursuant to Art. 6 (1) p. 1 lit. a DSGVO.
Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.
4.2 E-mail advertising without newsletter registration and your right to object
If we receive your e-mail address in connection with the sale of a product or service and you have not objected to this, we reserve the right, on the basis of Section 7 (3) of the German Unfair Competition Act (UWG), to regularly send you e-mail offers for similar products to those you have already purchased from our range. This serves to protect our legitimate interests in addressing our customers in an advertising manner, which are outweighed in the context of a balancing of interests.
You can object to this use of your e-mail address at any time by sending a message to the contact option described below or via a link provided for this purpose in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates.
The newsletter is sent as part of processing on our behalf by a service provider to whom we pass on your e-mail address for this purpose.
Our e-mail newsletter is sent via the technical service provider "Klaviyo", 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 (1) lit. f DSGVO and serves our legitimate interest in using a newsletter system that is effective in advertising, secure and user-friendly. Please note that your data is usually transferred to a Klaviyo server in the USA and stored there.
Klaviyo uses this information to send the newsletter on our behalf. Klaviyo does not use the data of our newsletter recipients to write to them itself or to pass it on to third parties.
To protect your data in the USA, we have a data processing agreement with Klaviyo ("Data Processing Agreement"), in which Klaviyo undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection provisions and, in particular, not to pass it on to third parties.
Klaviyo is also certified under the us-European data protection agreement "Privacy Shield" and thus undertakes to comply with the EU data protection requirements.
You can view Klaviyo's data protection policy here: https://www.klaviyo.com/privacy
5. Cookies and web analysis
In order to make the visit to our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages. This serves to protect our legitimate interests in an optimized presentation of our offer, which prevail in the context of a balancing of interests, in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and allow us to recognize your browser the next time you visit (persistent cookies). The duration of storage can be found in the overview in the cookie settings of your web browser. You can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. This can be found for each browser at the following links:
Internet Explorer™: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Opera™ : https://help.opera.com/de/latest/web-preferences/#cookies
If cookies are not accepted, the functionality of our website may be limited.
5.1 Use of Google (Universal) Analytics for web analysis.
For website analysis, this website uses Google (Universal) Analytics. The web analytics service is an offering of Google Ireland Limited, a company incorporated and operated under the laws of Ireland with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.de). This serves to protect our legitimate interests in an optimized presentation of our offer, which prevail in the context of a balancing of interests, in accordance with Art. 6 (1) p. 1 lit. f DSGVO. Google (Universal) Analytics uses methods that enable an analysis of your use of the website, such as cookies. The automatically collected information about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymization on this website, the IP address is shortened before transmission within the Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The anonymized IP address transmitted by your browser within the scope of Google Analytics is generally not merged with other Google data. After the end of the purpose and the end of the use of Google Analytics by us, the data collected in this context will be deleted.
Insofar as information is transferred to Google servers in the USA and stored there, the American company Google LLC is certified under the EU-US Privacy Shield. A current certificate can be viewed here .Based on this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.
You can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plugin, you can click this link to prevent the collection by Google Analytics on this website in the future. This will place an opt-out cookie on your terminal device. If you delete your cookies, you must click the link again.
5.2 Use of Hotjar for web analytics
We use Hotjar on our website, which is a so-called web analysis service. The operating company of the Hotjar component is Hotjar Ltd. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe). The use is based on Art. 6 para. 1 p. 1 lit. a DSGVO.
The information is transmitted to the Hotjar servers in Ireland and stored there. By using Hotjar, the following information is collected:
- The IP address of your device (in an anonymized format);
- Your email address, including your first and last name, if you have provided this information to us;
- Referring domain;
- Pages vistied;
- Geographic Location (Country only);
- Date and time you accessed our website;
- Screen size of your device;
- Device type and browser information.
This tool allows us to track movements on our website (using so-called heat maps). For example, it is possible to see how far users scroll and which buttons users click on and how often. Furthermore, with the help of the tool it is also possible to obtain feedback directly from the users of the website. With this support, we obtain valuable information to make our website even faster and more customer-friendly.
We pay particular attention to the protection of your personal data when using Hotjar. We can track which buttons are clicked, mouse history, how far scrolled, device screen size, device type and browser information, geographic location (country only) and preferred language to display our website. The areas of our website where personally identifiable information about you or third parties is displayed are automatically hidden by Hotjar and are therefore not traceable at any time.
Hotjar offers each of our users the option to prohibit the use of the Hotjar tool by means of a "Do Not Track header", so that no data is recorded about the visit to the respective website. This is a setting that all common browsers support in current versions. For this purpose, your browser sends a request to Hotjar, with the indication to deactivate the tracking of the respective user. If you use our website with different browsers, you will have to set up the "Do Not Track header" for each of these browsers/computers separately.
Detailed instructions with information about your browser can be found here: https://www.hotjar.com/opt-out
For more information about Hotjar Ltd. and about the Hotjar tool, please visit the Hotjar: https://www.hotjar.com
6.1Google Ads Remarketing
We use Google Ads to advertise this website in Google search results and on third-party websites. For this purpose, the so-called remarketing cookie is set by Google when you visit our website, which automatically enables interest-based advertising by means of a pseudonymous CookieID and on the basis of the pages you visit. This serves to protect our legitimate interests in an optimal marketing of our website, which outweigh our interests in the context of a balancing of interests according to Art. 6 para. 1 p. 1 lit. f DSGVO. After the end of the purpose and the end of the use of Google Ads Remarketing by us, the data collected in this context will be deleted
Any further data processing will only take place if you have consented to Google linking your web and app browsing history to your Google account and using information from your Google account to personalize ads you see on the web. In this case, if they are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups.
Google Ads is an offering of Google Ireland Limited, a company incorporated and operated under the laws of Ireland with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.de). Insofar as information is transferred to Google servers in the USA and stored there, the American company Google LLC is certified under the EU-US Privacy Shield. A current certificate can be viewed here . Based on this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.
6.2 Facebook Pixel for the creation of Custom Audiences
Within our online offer, the so-called "Facebook Pixel" of the social network Facebook is used, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
If a user clicks on an advertisement placed by us and played on Facebook, an addition is added to the URL of our linked page by Facebook Pixel. If our site allows data sharing with Facebook through Pixel, this URL parameter is inscribed in the user's browser via a cookie that our linked site sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook. With the help of the Facebook Pixel, it is possible for Facebook, on the one hand, to determine the visitors to our online offer as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. Thus, we can further evaluate the effectiveness of the Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
The data collected is anonymous for us, so it does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy (https://www.facebook.com/about/privacy/). The data can enable Facebook as well as its partners to place advertisements on and outside of Facebook.
The data collected is anonymous for us, so it does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy (https://www.facebook.com/about/privacy/). The data can enable Facebook as well as its partners to place advertisements on and outside of Facebook. The information generated by Facebook is usually transmitted to a Facebook server and stored there; this may also involve transmission to the servers of Facebook Inc. in the USA. Facebook Inc. with headquarters in the USA is certified for the us-European data protection agreement "Privacy Shield", which ensures compliance with the level of data protection applicable in the EU.
To object to the collection by the Facebook pixel and the use of your data to display Facebook ads altogether, you can set an opt-out cookie that disables Facebook pixel tracking by clicking on the link below::
Disable Facebook Pixel
To object to the collection by the Facebook pixel and the use of your data to display Facebook ads altogether, you can set an opt-out cookie that disables Facebook pixel tracking by clicking on the link below:
7.1 Use of social plugins from Facebook, Twitter, Instagram
So-called social plugins ("plugins") from social networks are used on our website. When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of Facebook, Google, Twitter or Instagram. The content of the plugin is transmitted directly to your browser by the respective provider and integrated into the page. By integrating the plugins, the providers receive the information that your browser has called up the corresponding page of our website, even if you do not have a profile or are not currently logged in. This information (including your IP address) is transmitted from your browser directly to a server of the respective provider (possibly in the USA) and stored there. If you are logged in to one of the services, the providers can directly assign the visit to our website to your profile in the respective social network. If you interact with the plugins, for example by clicking the "Like" or "Share" button, the corresponding information is also transmitted directly to a server of the providers and stored there. The information is also published on the social network and displayed there to your contacts. This serves to protect our legitimate interests in an optimal marketing of our offer, which prevail in the context of a balancing of interests, in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO.
For the purpose and scope of the data collection and the further processing and use of the data by the providers, as well as a contact option and your rights and setting options in this regard to protect your privacy, please refer to the privacy notices of the providers.
If you do not want the social networks to directly assign the data collected via our website to your profile in the respective service, you must log out of the corresponding service before visiting our website. You can also completely prevent the loading of the plugins with add-ons for your browser, e.g. with the script blocker "NoScript" (https://noscript.net/).
7.2 Youtube Video Plugins
Third-party content is integrated on this website. This content is provided by Google ("Provider").
YouTube is a service of Google Ireland Limited, a company incorporated and operated under the laws of Ireland with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.de).
For videos from YouTube that are embedded on our site, the extended data protection setting is activated. This means that no information from website visitors is collected and stored by Youtube unless they play the video. The integration of the videos serves to protect our legitimate interests in an optimal marketing of our offer, which are overriding in the context of a balancing of interests, in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO.
For the purpose and scope of the data collection and the further processing and use of the data by the providers, as well as your rights in this regard and setting options for protecting your privacy, please refer to the data protection information of Google https://policies.google.com/privacy.
7.3 Our online presence on Facebook, Google, Twitter, Instagram, Xing, LinkedIn
Our presence on social networks and platforms serves to improve active communication with our customers and interested parties. We provide information there about our products and ongoing special promotions.
When visiting our online presences on social media, your data may be automatically collected and stored for market research and advertising purposes. So-called usage profiles are created from this data using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used on your terminal device for this purpose. In these cookies, the visitor behavior and the interests of the users are stored. This serves according to Art. 6 para. 1 lit. f. DSGVO to protect our legitimate interests in an optimized presentation of our offer and effective communication with customers and interested parties, which prevail in the context of a balancing of interests. If you are asked by the respective social media platform operators for consent (agreement) to the data processing, e.g. by means of a checkbox, the legal basis for the data processing is Art. 6 (1) lit. a DSGVO.
Insofar as the aforementioned social media platforms have their headquarters in the USA, the following applies: The European Commission has issued an adequacy decision for the USA. This goes back to the EU-US Privacy Shield. A current certificate for the respective company can be viewed here eingesehen werden.
For detailed information on the processing and use of data by the providers on their sites, as well as a contact option and your rights and setting options in this regard to protect your privacy, in particular objection options (opt-out), please refer to the privacy notices of the providers linked below. If you still require assistance in this regard, you can contact us.
Data processing is carried out on the basis of an agreement between jointly responsible parties pursuant to Art. 26 DSGVO, which you can view here:
Google/ YouTube: https://policies.google.com/privacy
Option to object (opt-out):
Google/ YouTube: https://adssettings.google.com/authenticated
Provided that you have given us your express consent to do so during or after your order in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO, we will use your e-mail address as a reminder to submit a rating of your order via the rating system we use.
This consent can be revoked at any time by sending a message to the contact option described below.
9. contact options and your rights
As a data subject, you have the following rights:
- pursuant to Art. 15 DSGVO the right to request information about your personal data processed by us to the extent specified therein;
- pursuant to Art. 16 DSGVO, the right to request without undue delay the correction of inaccurate or completion of your personal data stored by us;
- in accordance with Art. 17 DSGVO, the right to request the deletion of your personal data stored by us, unless further processing is necessary
- - for the exercise of the right to freedom of expression and information;
- for the fulfillment of a legal obligation;
- for reasons of public interest; or
- - for the assertion, exercise or defense of legal claims;
or is necessary;
- in accordance with Art. 18 DSGVO, the right to demand the restriction of the processing of your personal data, insofar as
- the accuracy of the data is disputed by you;
- the processing is unlawful, but you object to its erasure;
- we no longer need the data, but you require it for the assertion, exercise or defense of legal claims; or
- you have objected to the processing in accordance with Art. 21 DSGVO;
- pursuant to Art. 20 DSGVO, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller;
- pursuant to Art. 77 DSGVO, the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.
If you have any questions about the collection, processing or use of your personal data, for information, correction, restriction or deletion of data, as well as revocation of consent given or objection to a particular use of data, please contact us directly using the contact details in our imprint.
Consent to the Use of Personal Data
In the process of participation in the messenger communication, the end customer shall consent to the regulations of Art. 6 para. 1 lit. a GDPR with regard to the processing and use of his personal data (incl. e.g. first and last name, phone number, messenger ID, profile picture and news/chat history). The consent to the processing of personal data may be revoked at any time; in connection hereto, the end customer has a constant possibility to contact Every. GmbH, Paul-Lincke-Ufer. 7c, 10999 Berlin, Germany, with the request to delete its information and personal data as well as to terminate the sending of information to him.
WhatsApp Chat Provider
For the WhatsApp chat, we use Hello-Charles, a software solution of Charles GmbH, Gartensstr. 86-87, 10115 Berlin, within the scope of an order processing agreement. The WhatsApp Business API is used for this service, so that WhatsApp does not have access to personal data in the area of our responsibility. The messages exchanged with us are encrypted when using the Business API so that third parties do not have access to the content. The legal basis for the corresponding data processing is Art. 6 para. 1 lit. f) DSGVO, as the respective user makes it clear by using the chat function that he or she would like to communicate with us via this channel and therefore the corresponding processing of personal data is in his or her interest. The use of WhatsApp by the respective user is solely subject to the agreements made by him with the provider of WhatsApp.The possible messenger service providers and corresponding privacy policies are:
Tracify GmbH i.G.
Tracify is a web analysis service. Tracify utilizes the data collected to track and examine the use of this website and to prepare reports on its activities.Personal
Data processed: Browser and client configuration, usage data, IP address, order information, contact data
Place of processing: Germany
Retention time: ≤ 5 milliseconds - thereafter, the data is completely anonymized.
Right of objection
Insofar as we process personal data as explained above in order to protect our legitimate interests that prevail in the context of a balancing of interests, you may object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you will only have the right to object if there are grounds arising from your particular situation.
After exercising your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
This does not apply if the processing is for direct marketing purposes. Then we will not further process your personal data for this purpose.